Syscall Achieves Significant Success with Localization Strategy at the 2024 Thailand Food & Hospitality Exhibition

[빅데이터뉴스 이병학 기자] Syscall participated in the '2024 Food & Hospitality Exhibition,' held in Bangkok, Thailand, from August 21 to 24, to spearhead efforts to expand into the local market.

The '2024 Food & Hospitality Exhibition' is a premier event showcasing the latest trends in Thailand's food and beverage industry and hospitality sector. The exhibition drew participation from various professionals, including those in F&B, hotels, hospitals, and dealerships. The event attracted approximately 30,000 visitors daily and was a resounding success, with participants exchanging insights on products, technologies, and services.
During the exhibition, Syscall unveiled its soon-to-be-released dot monitor. The company garnered significant attention by demonstrating the product’s localized features, including an embedded Thai-language audio feature. Visitors were given the opportunity to interact with the product firsthand as Syscall connected its new ST-A1 with the dot monitor. Through this experience, attendees explored solutions optimized for the Thai market. The demonstration was met with a positive reception from local customers, solidifying anticipation for the upcoming product launch.

Syscall also introduced its hotel solution, which was developed earlier in March for resort operations in the Philippines. This solution, designed to receive signals from underground levels to high-floor rooms using Ethernet, enables hotels to deliver an enhanced level of service. According to Syscall, the solution has received favorable feedback from local hotel customers, and the company is optimistic about its future success in the Thai market.

Additionally, Syscall showcased the ST-E1 standard signboard, connected to mini monitors and the SR-A, through live demonstrations. This cost-effective, easy-to-implement solution generated substantial interest among local buyers and industry experts.
A Syscall representative stated, "Building on the success of this exhibition, we plan to strengthen our presence in the Southeast Asian market further. Specifically, we will continue to expand our localization strategy, developing customized products and solutions that reflect the needs of local customers in Thailand. Moreover, we aim to leverage our existing network to broaden our market reach across the entire Southeast Asia region."

The representative added, "The success we achieved at this exhibition will be a foundation to solidify our global market position. We believe our successful debut in Thailand will pave the way for further growth and achievements across Southeast Asia."

이병학 빅데이터뉴스 기자 lbh@thebigdata.co.kr